Privacy Policy
Privacy Policy
- General Provisions
1.1. This Privacy Policy describes how SIA VADNEG, registration number 40203591757, legal address Aronas Street 5, Madona, LV-4801 (hereinafter also referred to as the "Data Controller") collects, processes, and stores personal data obtained from its clients and visitors to the website negrulux.lv (hereinafter referred to as the "Data Subject" or "You").
1.2. Personal data refers to any information relating to an identified or identifiable natural person, i.e., the Data Subject. Processing is any operation performed on personal data, such as collection, recording, modification, use, viewing, deletion, or destruction.
1.3. The Data Controller complies with the data processing principles outlined by law and confirms that personal data is processed in accordance with applicable legislation.
- Collection, Processing, and Storage of Personal Data
2.1. The Data Controller collects, processes, and stores personally identifiable information primarily through the online store and email.
2.2. By visiting and using the services provided on the online store, you agree that any provided information will be used and managed for the purposes set out in this Privacy Policy.
2.3. The Data Subject is responsible for ensuring that the personal data provided is accurate, precise, and complete. Providing deliberately false information is considered a violation of our Privacy Policy. The Data Subject is required to promptly notify the Data Controller of any changes to the provided personal data.
2.4. The Data Controller is not responsible for losses incurred by the Data Subject or third parties due to the provision of false personal data.
- Processing of Client Personal Data
3.1. The Data Controller may process the following personal data:
3.1.1. First and last name
3.1.2. Date of birth
3.1.3. Contact information (email address and/or phone number)
3.1.4. Transaction data (purchased items, delivery address, price, payment information, etc.)
3.1.5. Any other information provided to us during the purchase of goods and services through the website or when contacting us.
3.2. In addition to the above, the Data Controller has the right to verify the accuracy of the submitted data using publicly available registers.
3.3. The legal basis for personal data processing is Article 6(1) a), b), c), and f) of the General Data Protection Regulation:
a) the Data Subject has given consent for the processing of their personal data for one or more specific purposes;
b) processing is necessary for the performance of a contract to which the Data Subject is a party or to take steps at the Data Subject’s request before entering into a contract;
c) processing is necessary for compliance with a legal obligation to which the Data Controller is subject;
f) processing is necessary for the purposes of the legitimate interests pursued by the Data Controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the Data Subject, especially if the Data Subject is a child.
3.4. The Data Controller will retain and process the Data Subject's personal data for as long as one of the following criteria applies:
3.4.1. The personal data is necessary for the purposes for which it was obtained;
3.4.2. The Data Controller and/or the Data Subject can exercise their legitimate interests as outlined in applicable external regulatory acts, such as submitting objections or filing or defending legal claims;
3.4.3. There is a legal obligation to retain the data, for example, in accordance with the Accounting Law;
3.4.4. The Data Subject’s consent to the respective personal data processing is valid unless there is another legal basis for the processing.
Once the conditions mentioned in this point expire, the Data Subject’s personal data retention period ends, and all relevant personal data will be irreversibly deleted from computer systems and electronic and/or paper documents containing such personal data, or these documents will be anonymized.
3.5. To fulfill its obligations towards you, the Data Controller is entitled to transfer your personal data to its partners and data processors, who process the necessary data on our behalf, such as accountants, courier services, etc. The data processor is also a data controller. Payment processing is provided by the payment platform makecommerce.lv, therefore, the personal data required for payment execution is transferred to the owner of the platform, Maksekeskus AS. Upon request, we may transfer your personal data to state and law enforcement authorities to defend our legal interests, such as drafting, submitting, and defending legal claims.
3.6. While processing and storing personal data, the Data Controller implements organizational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.
- Data Subject’s Rights
4.1. In accordance with the General Data Protection Regulation and the laws of the Republic of Latvia, you have the following rights:
4.1.1. Access your personal data, receive information about its processing, request a copy of your personal data in electronic format, and request the transfer of your data to another data controller (data portability);
4.1.2. Request the correction of inaccurate, incorrect, or incomplete personal data;
4.1.3. Delete your personal data ("right to be forgotten"), except in cases where the law requires data retention;
4.1.4. Withdraw your previously given consent for personal data processing;
4.1.5. Restrict the processing of your data – the right to request that we temporarily suspend all processing of your personal data;
4.1.6. Lodge a complaint with the Data State Inspectorate.
You can submit a request to exercise your rights by filling out a form in person at Aronas Street 5, Madona, LV-4801, or by sending a request electronically to negrulux.shop@gmail.com.
- Final Provisions
5.1. This Privacy Policy is developed in accordance with the European Parliament and Council Regulation (EU) 2016/679 (27 April 2016) on the protection of natural persons regarding the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), as well as the applicable laws of the Republic of Latvia and the European Union.
5.2. The Data Controller reserves the right to make changes or additions to the Privacy Policy at any time without prior notice. Amendments come into effect upon their publication on the website negrulux.lv.
